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Disney and Morality, or: How The Idea That ‘Viewing a Film is a Kind of Moral Act’ is a Bad Take – An Editorial

disney and moralityAt San Diego Comic-Con this past weekend, Disney/Marvel announced the slate of titles making up Phase Four of the MCU. Among the titles announced are five films – Black Widow, Eternals, Shang-Chi and the Ten Rings, Doctor Strange in the Multiverse of Madness, and Thor: Love and Thunder – and five Disney+ shows – Falcon and the Winter Soldier, WandaVision, Loki, What If?, and Hawkeye. Some of these movies/shows seem interesting, others I don’t know enough about yet; but, overall, I found it rather hard to get excited for any of them as it all just sort of feels like an endless onslaught of similar-looking and feeling blockbusters that slowly erode any innovation within the artform. I wasn’t the only person with a take like this and, as you’d expect, there were some MCU-fans pretty unhappy with those who were less-than-enthusiastic about the news. One such fan replied to a pretty popular (progressive) YouTuber’s tweet, suggesting that the mixed reaction was partially in response to the Phase Four lineup consisting of films that focused on women/people of color/LGBTQ+ characters more than previous MCU films have. This accusation leveled at this particular YouTuber was a bit ludicrous as this YouTuber has long championed diversity in films, but it did lead to a conversation about how viewing Disney films has turned into a bit of a moral stance, often pushed by Disney’s own PR team. The idea goes that by watching one of Disney’s films featuring progressive ideas (such as having a diverse cast), you’re taking a moral stance in support of an issue rather than just giving your money to a corporation that doesn’t really care about these issues you care about. It’s an interesting conversation, and a kind of funny one, especially in light of Disney’s long history of immorality. (A quick note – I am not trying to insult or criticize anyone who is excited about any of Disney’s upcoming films, nor am I trying to insult or criticize anyone who really enjoys these movies. What I am trying to criticize is Disney’s framing of the viewing of their films as a moral statement while they do very immoral things as a company.)

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